Ottawa, Canada, November 12, 2020 – Gusto Worldwide Media continues to accelerate its global growth strategy with the announcement of an AVOD content offering on Amazon Prime Direct, delivered through technology partner Dooya Media Group.
This new strategic partnership with Dooya, a leader in ad monetization and content optimization technology, looks to grow ad sales for Gusto’s global inventory across Amazon’s Video Direct platform. Amazon Prime Video Direct delivers the broadest selection of premium content to their viewers and reaches millions of customers worldwide.
“Food content is that sweet spot where entertainment meets necessity, providing an escape from our busy lives and sparking joy,” says Chris Knight, CEO and President of Gusto Worldwide Media. “We’re excited to share our passion for global culture and cuisine with millions of Amazon Prime Direct viewers.”
“Forgive the pun, but this kind of content is delicious,” adds Dooya CEO John T. Wells. “Like its subject matter, food-centric programs are always in demand, universally appealing and complement many other lifestyle bundles for extra value to advertisers. We’re pleased to have Gusto join us at the Dooya family table.”
Gusto is the world’s leading all food-content provider, with 670 hours of original programming, streaming on more than a dozen platforms around the world.
Food is the one true global language, and Gusto speaks all dialects.
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About Gusto TV: Gusto TV is the world’s most innovative linear food and lifestyle television channel. From in-studio cooking series featuring creative recipes and dynamic hosts to fascinating documentary and reality series about food culture and sustainability, Gusto TV delivers a diverse mix of engaging and inspiring cooking programming that resonates globally. Gusto TV’s internationally acclaimed series include DNA Dinners, One World Kitchen, and Crate to Plate.
About Gusto Worldwide Media: Gusto Worldwide Media is an innovative media company that produces, distributes, and broadcasts inspiring culinary and lifestyle programming. From multiple in-studio shows featuring unforgettable cooking to adventurous documentary programming about food culture and sustainability, Gusto TV showcases a mix of diverse cuisines, unique food pairings, and entertaining hosts. Gusto’s state-of-the-art Canadian facility features a studio, test kitchen, post-production plant, master control, and playout services. With 100 new hours of original content created annually, and an additional 670 hours of proprietary content, Gusto operates on the premium lifestyle channel Gusto in Canada as well as across multiple international platforms.
About Dooya Media Group: Dooya Media Group is an enterprise OTT video workflow solution coupled with an ad-supported internet video content syndication and distribution network that leverages metadata for advanced search and discovery to amplify monetization. The company’s proprietary data optimization and packaging process has the support of major media players, ensuring superior content, easier search, and more relevant discovery. Its process is designed to yield far better reach for advertisers and higher revenue for content creators. Dooya’s mission is to bring efficiencies to onboarding, search and delivery to create a stellar premium streaming television experience.