News

News & Press

Share on print
Print

Gusto Worldwide Media Launches Ad Strategy on its OTT Platforms

Ottawa, Canada, October 29 2019 – Gusto Worldwide Media announced today that it has engaged Wavefront TV to launch Gusto TV’s connected television advertising platform. Starting immediately, Wavefront TV will manage Gusto’s connected TV revenue growth as it continues to expand its streaming presence in the US.

Wavefront TV will work with video ad management platform Beachfront to deploy ads across Gusto TV’s growing over-the-top television network. In the last year alone, Gusto TV rapidly rolled out on several major platforms including Pluto TV, STIRR, Samsung TV Plus, and XUMO.

“Over the last year, we focused our efforts on bringing Gusto TV to American viewers. Now, as we continue to launch on new platforms in the US, we wanted to engage a connected tv team who can navigate our advertising needs,” said Chris Knight, President and CEO of Gusto TV. “Wavefront and Beachfront have world-class teams and some serious hustle. They were a natural fit for us.”

“Gusto is becoming a media powerhouse right now and their reach will only expand as they lean into connected TV,” said Scott Portugal, CEO, Wavefront TV. “They are already streaming and providing VOD content to major providers. Their content is fresh, engaging, and unique; their hosts are passionate and personal. Wavefront is thrilled to partner with Gusto to help build a best-in-class advertising monetization platform that will help unlock the true value of their amazing audiences.”

“In the Gusto TV team we found a like-minded partner, who’s mission was in delivering that familiar TV experience we all know and love across multiple endpoints for their users,’ said Ben Abbatiello, VP, AdvancedTV, Beachfront. “What blew us away was a match in our mutual core belief system around constant innovation and problem solving.”

About Gusto Worldwide Media

Gusto Worldwide Media is a vertically integrated media company that produces, distributes, and broadcasts high-quality food content. Based in Canada, Gusto operates from its state-of-the-art facility which includes a studio, test kitchen, post-production plant, master control, and playout services. Gusto’s proprietary content includes over 500 hours of original food and lifestyle programming with 100 new hours created annually. In 2013, Gusto Worldwide Media launched its linear TV channel and SVOD service Gusto TV in Canada. In 2016, Bell Media launched the premium lifestyle channel Gusto in Canada, commissioning a multi-year slate of series from Gusto Worldwide Media. Internationally, Gusto Worldwide now operates bespoke channels on multiple platforms in the US, Singapore, Latin America, and the UK, with more rollouts to come.

About Wavefront TV:

Wavefront TV is consulting firm focused on helping publishers aggregate, organize, and activate their premium content across the entire connected television ecosystem. With expertise in content management, media technology, ad serving & programmatic platforms, and the deepest network of media buying contacts in the industry, Wavefront TV is a one-stop-shop for publishers looking to empower themselves to take advantage of the billions of dollars flowing into CTV/OTT platforms.

About Beachfront

Beachfront is a video ad management platform for media and advertisers. At the convergence of digital video and traditional TV, we are the trusted source for transparent buying and selling of premium video inventory, and the only real-time solution for set-top-box VOD and OTT. The world’s largest media owners partner with us to build custom video advertising solutions so they can optimize yield and drive revenue across all screens. Similarly, global agencies and brands work with Beachfront to deploy premium video campaigns to maximize ROI. Learn more at

Media Contact

Stephanie Swart – Digital & Marketing Coordinator

sswart@gustoworldwidemedia.com

 

Check out Gusto TV for easy dinner ideas. Get started with great Gusto TV recipes now!

Share on facebook
Facebook
Share on twitter
Twitter
Share on print
Print

categories

great recipes

Apple Bacon Pear Salad

Apple Bacon Pear Salad

Cranberry Burnt Orange Marmalade

Cranberry Burnt Orange Marmalade

Grilled Sweet Potato With Marshmallow

Grilled Sweet Potato With Marshmallow

let's get cooking