Ottawa, Canada, August 23, 2021 – Gusto TV announced today its content and channel are available in the U.S. on VIZIO’s (NYSE: VZIO) WatchFree+ free streaming service for VIZIO SmartCast® TVs. SmartCast audiences can now access Gusto TV’s programming via the updated WatchFree+ program guide, with no additional devices, subscriptions, logins or fees.
“VIZIO’s dedication to building personalized experiences allows viewers instant access to the entertainment they will love,” said Chris Knight, CEO and President of Gusto Worldwide Media. “Gusto TV’s original and globally diverse food programming is here to satisfy any culinary craving.”
Minutes viewed on Gusto TV have increased 75 percent since the first quarter of 2021, with monthly viewing time up 206 percent year over year (source: VIZIO’s first-party viewership data).
In addition to Gusto TV, WatchFree+ viewers have access to hundreds of free channels including news, sports, movies, TV shows, foreign language programming, with an ever-expanding catalogue. SmartCast is VIZIO’s operating system that comes equipped with every VIZIO Smart TV, which powers endless entertainment options for millions of households with content for every genre: movies and TV shows, sports, kids and family, news, interests and lifestyle, gaming, and more.
“Through WatchFree+, VIZIO is expanding viewership for channels like Gusto TV, where viewers can dive into food television,” said Greg Barnard, Director of Content Acquisition for VIZIO. “VIZIO is dedicated to helping established streaming channels like Gusto TV discover new audiences using our data-informed approach to programming while driving endless entertainment options for millions of users.”
The latest WatchFree+ programming is now available on all VIZIO SmartCast TVs. For more information about WatchFree+, visit https://www.vizio.com/en/watchfreeplus.
Gusto TV is streaming on dozens of platforms around the world. Check out the Watch Now page to get all of Gusto TV’s delicious culinary programming.
Food is the one true global language, and Gusto speaks all dialects.
About Gusto TV
Gusto TV is the world’s best food television channel. From in-studio cooking series featuring creative recipes and dynamic hosts to fascinating documentary and reality series about food culture and sustainability, Gusto TV delivers a diverse mix of engaging and inspiring cooking programming that resonates globally. Gusto TV’s internationally acclaimed series include DNA Dinners, One World Kitchen, and Crate to Plate.
Founded and headquartered in Orange County, California, our mission at VIZIO Holding Corp. (NYSE: VZIO) is to deliver immersive entertainment and compelling lifestyle enhancements that make our products the center of the connected home. We are driving the future of televisions through our integrated platform of cutting-edge Smart TVs and powerful SmartCast™ operating system. We also offer a portfolio of innovative soundbars that deliver consumers an elevated audio experience. Our platform gives content providers more ways to distribute their content and advertisers more tools to target and dynamically serve ads.
Media Contact for Gusto TV
Stephanie Swart – Marketing Manager
Media Contact for VIZIO
Melissa Hourigan – Fabric Media