Ottawa, Canada, October 5, 2021 – Gusto TV is pleased to announce the launch of its new dedicated app, in collaboration with The E.W Scripps Company, on the Roku platform. Roku® users in the United States can now watch Gusto TV’s VOD content and linear feed for free via the new app now available in the Roku platform’s channel store. In addition to launching the app with Scripps’ proprietary CTV app technology, Gusto and Scripps are collaborating on monetization opportunities, working together to bring scale to buyers through Scripps’ portfolio of local TV stations and national networks that reach millions of U.S. households.
“We are delighted to bring Gusto TV, one of the most culturally diverse channels in the world, to the Roku platform and look forward to inspiring, comforting and entertaining audiences with our culinary programming,” says Chris Knight, CEO and President of Gusto Worldwide Media.
Roku® is America’s No. 1 TV streaming platform based on hours streamed (Hypothesis Group, April 2021). With over 55 million active accounts as of the end of Q2 2021, the Roku platform will connect Gusto TV’s new app to a massive and highly engaged consumer audience.
Gusto TV is an international food channel with exceptional production values and sophisticated storytelling. With hundreds of hours of proprietary content, Gusto TV offers a culturally diverse lineup that is a feast for the eyes and connects emotionally with viewers. Gusto TV’s linear and VOD content is available on connected TV platforms such as the Roku platform, Vizio, Samsung TV+ and Rakuten TV and is on several streaming services including Sling TV, 7+, Xumo, Pluto TV, and rlaxx TV.
Food is the one true global language and Gusto TV speaks all dialects
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As the nation’s fourth-largest local TV broadcaster, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff, Court TV Mystery, Defy TV and TrueReal. Scripps is the nation’s largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”
About Gusto TV
Gusto TV is the world’s best food television channel. From in-studio cooking series featuring creative recipes and dynamic hosts to fascinating documentary and reality series about food culture and sustainability, Gusto TV delivers a diverse mix of engaging and inspiring cooking programming that resonates globally. Gusto TV’s internationally acclaimed series include DNA Dinners, One World Kitchen, and Crate to Plate.
Roku is a registered trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.
Media Contact for Gusto TV
Stephanie Swart – Marketing Manager