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The Weather Channel’s Free Streaming Service ‘Local Now’ to Offer Food Content from Gusto TV

Ottawa, Canada, November 30, 2020 – Gusto Worldwide Media is turning up the heat on Local Now! Gusto TV’s original content is now available as a live streaming channel on LocalNow.com. Gusto will expand on Local Now including OTT and Mobile apps in the coming months. Powered by The Weather Channel and content partners, Local Now delivers real-time, localized information about current events, weather, lifestyle, sports, business and traffic.

With nearly 3 million app downloads, Local Now offers localized content throughout 225 markets in the US and has now added national programming streams. Gusto TV has been selected as a major food content provider. Local Now is available across a portfolio of over-the-top (OTT), mobile, and TV platforms, including YouTube TV, Apple TV, Sling TV, Xumo, MobiTV, fuboTV, Plex, iOS, Android, Roku and Amazon Fire TV.

“We’re thrilled to offer the vast array of culinary adventures that Local Now audiences crave through this partnership with Gusto TV,” said Michael Senzon, senior vice president and general manager of Local Now. “From shows that focuses on local, seasonal produce to international cooking competitions, I can’t think of a better partner to help expand our content focus.

Gusto is the world’s leading all food-content provider, with 670 hours of original programming, streaming on dozens of platforms around the world.

“Food television cultivates community and culture – both of which we need so much more of these days,” says Chris Knight, CEO and President of Gusto Worldwide Media. “It’s about creating an emotional connection with our viewers; they invite us into their daily lives.”

Food is the one true global language, and Gusto speaks all dialects.

About Gusto TV: Gusto TV is the world’s most innovative linear food television channel. From in-studio cooking series featuring creative recipes and dynamic hosts to fascinating documentary and reality series about food culture and sustainability, Gusto TV delivers a diverse mix of engaging and inspiring cooking programming that resonates globally. Gusto TV’s internationally acclaimed series include DNA Dinners, One World Kitchen, and Crate to Plate.

About Gusto Worldwide Media: Gusto Worldwide Media is an innovative media company that produces, distributes, and broadcasts inspiring culinary programming. From multiple in-studio shows featuring unforgettable cooking to adventurous documentary programming about food culture and sustainability, Gusto TV showcases a mix of diverse cuisines, unique food pairings, and entertaining hosts. Gusto’s state-of-the-art Canadian facility features a studio, test kitchen, post-production plant, master control, and play-out services. With 100+ new hours of original content created annually and an additional 670+ hours of proprietary content, Gusto operates on the premium lifestyle channel Gusto in Canada as well as across multiple international platforms.

About Local Now: Local Now is a streaming service that is changing the way Americans get news about their communities. Powered by The Weather Channel and content partners, Local Now delivers real-time, local news, weather, traffic, sports, and lifestyle information through unique technology that transmits localized information to more than 230 markets across the United States. Local Now delivers the same information seen in a 30 to 60-minute local news broadcast segment, on-demand and in a fraction of the time. Local Now is available across a portfolio of OTT, mobile, and TV platforms, including Amazon Fire TV, Apple TV, VIZIO, Roku, YouTube TV, Sling TV, Xumo, MobiTV, fuboTV, Plex, DISH, Altice, iOS, and Android. For more information, visit: www.localnow.com

Media Contact: Stephanie Swart – Brand & Digital Marketing Manager sswart@gustotv.com

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