After a production pause due to the COVID-19 pandemic, Gusto TV’s studio is back up and running. The channel and global food brand has been producing about 80 to 100 hours of content each year, and the idea now is to increase production time, allowing everyone involved to slow down a bit and be more mindful about the process as a whole. More shows will be shot in the studio this year, versus field productions with outdoor locations, due to health and safety measures and travel restrictions. But Chris Knight, Gusto TV’s president and CEO, says this provides an opportunity to come up with “more, different and innovative programming” to make up for that.
By producing its content in-house, Gusto TV has benefited in numerous ways. One of which is that it can make sure the brand’s commitment to cultural diversity comes through on-screen. The company was founded on the idea that “we should celebrate our differences and celebrate the things that we have in common,” says Knight.
“Food is the one true global language, and Gusto speaks all dialects,” he adds. And this has long been a mantra of the brand, to joyously celebrate diversity through food and culture.
Knight spoke to Kristin Brzoznowski, World Screen’s executive editor, via video conference about the programming slate, channel rollout, audience engagement and what’s to come from Gusto TV.
See Gusto TV’s Summer 2020 Showcase here.